If we can, we should
We have always believed that Christopher Ward has a responsibility — a duty, even — to support causes we care about, especially those that aren’t as well-known or widely supported as many higher-profile charities. Perhaps we also have a natural affinity for the underdog — can’t think why! 😊
We believe it’s action, not just fine words, that really matters. That’s why we’ve made a binding commitment to give 2% of our total sales to our chosen causes.
We call this our 2% for GOOD initiative.
This is a significant commitment for a company of our (relatively) small size, but it’s the right thing to do. Over the past five years, we were able to donate almost almost £2 million / $3 million to organisations as varied as the Blue Marine Foundation, which is striving to turn the tide on overfishing and restore the ocean’s health, and our local Alexander Devine Children’s Hospice Service, which provides essential support to families of children with life-limiting conditions.
If you’d like to learn more about our 2% for GOOD initiative and the causes we support, keep reading - or contact us here if you’re interested in partnering or learning more about funding opportunities. We’d be delighted to share why giving to these causes matters so much to everyone at Christopher Ward.
Mike France & Peter Ellis
Co-founders, Christopher Ward
Who we donate to
Blue Marine Foundation
Christopher Ward donates two percent of sales from the Trident dive collection to Blue Marine Foundation’s ‘30x30’ mission, which aims to put 30 percent of the world’s oceans “under effective protection” by 2030.
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David Shepherd Wildlife Foundation
DSWF and Christopher Ward have united to Stop Time on Extinction by combating the Illegal Wildlife Trade. Delivering a real-world conservation impact, showcasing how purpose-led collaboration creates lasting change for wildlife and people.
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Everton in the Community
Christopher Ward supports Everton FC’s award-winning charity, Everton in the Community (EITC), on their “Pass on the Memories” programme which works with older people living with dementia and their carers.
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Mindflow
Shockingly, two people lose their lives to suicide everyday within the construction industry. Mindflow is a new charity championing mental health and bringing about positive change in the construction industry by harnessing the power of football.
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Shields and Stripes
Shields & Stripes is a US-based, nationwide nonprofit organisation, founded in 2021, dedicated to restoring the lives of military members, first responders, and their families through their life-changing programme. Addressing the physical, mental, and emotional challenges faced.
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Maidenhead United
Maidenhead United has always strived to make a positive difference in the community, ensuring people remain connected to one another. We are proud to support the renewal of the CALM partnership for the 2025/26 season with key objective of supporting mental health.
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British School of Watchmaking
The British School of Watchmaking is an independent institution which looks for students with the ability, aptitude and desire to become the exceptional watchmakers the modern market requires.
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D&AD - New Blood Awards 2025
CW recognises the need to support young people getting experience to secure jobs in advertising, design, digital and marketing roles. The New Blood Awards is a competition for students, recent graduates and emerging creatives worldwide.
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Primary Engineer
Christopher Ward supports Primary Engineer, a purpose-driven not-for-profit organisation who are on a mission to engage both primary and secondary school pupils and teachers with the vast and inspirational world of engineering and technology.
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Alexander Devine Children’s Hospice
Located near CW’s HQ in Maidenhead, Alexander Devine Children's Hospice Service “provides specialist care and support to children with life-limiting and life-threatening conditions, and their families”. We’re humbled to be able to support such an inspirational organisation.
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Friends of Maidenhead Waterways
Friends of Maidenhead Waterways led the restoration of York Stream, a derelict side channel of the Thames. Volunteers maintain the channel and run free activities to share the waterway with the community.
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Are you looking for funding?
We’ve always had a soft spot for the underdogs – those grassroots organisations that punch above their weight to where it’s needed most. We believe that real change often starts small, and we’re here to give these changemakers a fighting chance.
Tell us more and apply here
