Impact through action
We have always believed that Christopher Ward has a responsibility — a duty, even — to support causes we care about, especially those that aren’t as well-known or widely supported as many higher-profile charities. Perhaps we also have a natural affinity for the underdog — can’t think why! 😊
We believe it’s action, not just fine words, that really matters. That’s why we’ve made a binding commitment to give 2% of our total sales to our chosen causes.
We call this our 2% for GOOD initiative.
This is a significant commitment for a company of our (relatively) small size, but it’s the right thing to do. Last year alone, we were able to donate more than £600,000 to organisations as varied as the Blue Marine Foundation, which is striving to turn the tide on overfishing and restore the ocean’s health, and our local Alexander Devine Children’s Hospice Service, which provides essential support to families of children with life-limiting conditions.
If you’d like to learn more about our 2% for GOOD initiative and the causes we support, keep reading - or contact us here if you’re interested in partnering or learning more about funding opportunities. We’d be delighted to share why giving to these causes matters so much to everyone at Christopher Ward.
Mike France & Peter Ellis
Co-founders, Christopher Ward
Who we donate to
Blue Marine Foundation
Christopher Ward donates two percent of sales from the Trident dive collection to Blue Marine Foundation’s ‘30x30’ mission, which aims to put 30 percent of the world’s oceans “under effective protection” by 2030.
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David Shepherd Wildlife Foundation
David Shepherd Wildlife Foundation is dedicated to preserving the world’s most endangered species and the habitats that support them. To date, Christopher Ward has donated almost £80,000 to support David Shepherd Wildlife Foundation.
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Everton in the Community
Christopher Ward supports Everton FC’s award-winning charity, Everton in the Community (EITC), on their “Pass on the Memories” programme which works with older people living with dementia and their carers.
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British School of Watchmaking
The British School of Watchmaking is an independent institution which looks for students with the ability, aptitude and desire to become the exceptional watchmakers the modern market requires.
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D&AD - New Blood Awards 2025
CW recognises the need to support young people getting experience to secure jobs in advertising, design, digital and marketing roles. The New Blood Awards is a competition for students, recent graduates and emerging creatives worldwide.
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Alexander Devine Children’s Hospice
Located near CW’s HQ in Maidenhead, Alexander Devine Children's Hospice Service “provides specialist care and support to children with life-limiting and life-threatening conditions, and their families”. We’re humbled to be able to support such an inspirational organisation.
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Are you looking for funding?
We’ve always had a soft spot for the underdogs – those grassroots organisations that punch above their weight to where it’s needed most. We believe that real change often starts small, and we’re here to give these changemakers a fighting chance.
Tell us more and apply here
