You asked, we delivered
You asked, we delivered
A brand is only as strong as its relationship with its customers. So, when Christopher Ward fans demanded – in no uncertain terms – that we create a 38mm version of The Twelve, we listened. Then, we got to work.
To say this is a watch that suits everybody is an understatement. Whether you have a slim or thick wrist, the multi-angled 38mm case sits snug and close. And, because a watch this special deserves to shine, we’re launching it in a new gold-like colourway – Midnight Sun – alongside the existing Arctic White, Glacier Blue and Nordic Blue.
If you know your watchmaking history, you’ll see how the Twelve references 1970s sports watches like the Audemars Piguet Royal Oak and Patek Philippe Nautilus. Both featured integrated bracelets that flowed seamlessly into the watch head. Both were made of stainless steel, eschewing precious metals. And both were individual and desirable, while allowing a conservative industry to have fun with design.
The Twelve boasts some of Christopher Ward’s boldest design moves. It has a 12-sided bezel, which gives a subtle scalloped look, and features a textured three-dimensional dial built of pyramids referencing the ‘pluses’ of the twin-flags logo. It’s also got a remarkable combination of intriguing surface finishes on case, bracelet and bezel.
As you turn The Twelve in your hands, you’ll find intriguing details everywhere. In a playful tip of the hat to the Royal Oak, six exposed screws hold down the 12-sided case-back surround, while Christopher Ward’s sword and handset is rendered in a slim, sophisticated fashion.
A highly polished piece in every sense, The Twelve 38mm sparkles in the sunshine, comes alive under dimmed lights, and feels at home everywhere.
Sellita SW200-1 Automatic
Sellita SW200-1 Automatic
An update on the classic Sellita SW200, this Swiss-made self-winding movement is known for its accuracy and reliability.
The 26-jewel movement boasts a date wheel, a 4Hz frequency (equating to a smooth eight ticks per second) and a 38-hour power reserve. It also has an in-built anti-shock system to maintain accuracy when faced with any sudden jolts.
Brace with impact
The Twelve’s bracelet is built from single links to deliver a taper that goes from 23mm to 17mm, while the satinised finish comes courtesy of a water-grinding process. The bracelet closes with a butterfly clasp – fitted with a micro-adjustment mechanism. This allows the wearer to adjust the length by up to 1.5mm per side – and 3mm in total.
We took our time, we thought differently,we built beautifully.
Will Brackfield - designer
A dial to make you smile
The Twelve’s three-dimensional pyramid pattern slyly references the twin-flags of the company logo and catches the light endlessly as your wrist moves. It comes in four great colours too.
Rear window
An exhibition case back lets you admire the movement from the rear, while – in a playful tip of the hat to the Royal Oak – six large exposed screws hold down the 12-sided surround.
Love triangles
Even the hands and indices on the dial have been carefully reappraised, offering a riot of light-reflecting surfaces while using more understated and refined shapes than other Christopher Wards.
Detail is king
The stealth luxury represented by The Twelve requires every detail be given the utmost consideration. Look closely and you’ll see three different finishes – sandblasting, polishing and linear brushing – on the bezel alone.
The new sweet-spot case
The first open-series Twelve to feature a 38mm case, this iteration boasts the same sandblasting, polishing and linear brushing as the 40mm and 36mm versions. The only difference is the new suits-every-wrist size.
Technical
- Watch Model C12
- Size 38mm
- Dial Colour White
- Case Material Stainless steel
- Case Colour Silver
- Bezel Colour Silver
- Height 9.95mm
- Lug-to-Lug 43.30mm
Features
- Swiss made
- Self-winding 26 jewel mechanical movement
- 38 hours power reserve
- Elaboré ‘Colimaçoné’ finish on the movement
- Date calendar
- Anti-shock system
- Brushed, sandblasted and polished stainless steel case
- Embossed screw-down crown
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