Showroom

Frisco, Dallas

5285 Dallas Parkway, Suite 510 Frisco, Texas 75034

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Christopher Ward’s debut US showroom – staffed by the brilliant Trey Foote, Sabah and Jacob – has become a hub for watch-lovers all over the South.

Showroom Reviews

frisco showroom reviews

“Jacob in the Dallas Showroom was an excellent example of proper character and professionalism. Couldn’t be happier with the experience!”

“Incredible watches, even better staff! They consistently go above and beyond to make every interaction memorable.”

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Showroom Opening Times

Opening times

Monday

10:00am–6:00pm

Tuesday

10:00am–6:00pm

Wednesday

10:00am–6:00pm

Thursday

10:00am–6:00pm

Friday

10:00am–6:00pm

Saturday

10:00am–6:00pm

Sunday

Closed

Please note: during seasonal periods and public holidays, opening times may vary

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See and try them on in the metal

Latest releases. Showroom exclusives. Limited editions. Bestsellers. All available to try on in the metal in any of our showrooms.

C63 True GMT

Powered by Calibre CW-002, the C63 True GMT lets you set the hour hand to local time independently – a feature few GMT watches offer.

C1 bel canto

A showroom exclusive of our GPHG award winning Bel Canto in Dragonfly Blue. Not just a feast for the eyes, but the ears, too.

C1 Jump Hour Mk V

JJ01 achieves exceptional timekeeping by drawing a consistent amount of power to create a crisp, instantaneous jump.

C63 Sealander GMT

Looking back to the classic GMT-explorer’s watches of the 1970s: then updating it for today – at a price that’s almost too good to be true.

C12 Loco

Driven by the in-house CW-003 calibre, the C12 Loco turns mechanical mastery into modern art.

c60 trident pro 300

An ultra-wearable Trident – that’s slimmer and lighter on the wrist. Two-part unidirectional, ceramic bezel with a perfectly engineered ‘click’.

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Events

showroom events

A Christopher Ward showroom isn’t just a luxurious space to try on and buy watches. Each one also acts as a hub for the local watch community, and hosts events, interviews and exhibitions. Sign up for our newsletters, and we’ll let you know when something’s happening near you.

Location

How to get here

Address: 5285 Dallas Parkway, Suite 510 Frisco, Texas 75034

Our Dallas showroom is located within the shops at Starwood, Frisco, on the second floor via the stairs or elevator in the lobby.

Via car
Just 25 minutes from Downtown Dallas and an easy drive from DFW Airport. Free parking is available.

Questions?
We’ve got answers

Do I need to book an appointment?

    Walk-ins are always welcome, but to guarantee your time with us, booking an appointment is recommended. That way we can tailor your appointment if you've got your eye on something specific.

How long is an appointment?

    Each showroom appointment is 45 minutes.

Do you host any local events?

    Yes, we occasionally host events in our Showroom space or locally to the area. To keep up to date with our local events, sign up to our newsletter.

Can I buy during my appointment?

    We hold a small amount of stock at our showroom and, dependant on if your order is available, you may be able to take home your purchase on the day of your appointment. Alternatively, you can place your order and pay during your appointment and we’ll send your order from our HQ in Maidenhead direct to your address.

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Book an appointment at:

Dallas, US

45 mins

The Shops at Starwood,
5285 Dallas Parkway,
Suite 510 Frisco, Texas 75034