53° North

Located in the premium space in the West Stand – Dock on 1 Presented by Christopher Ward – 53° North gives you the ultimate personal watch-buying experience. It's also the first watch showroom in a sports stadium in the world.

Our staff will take you through our collection until you find what you’re looking for. No hard sell, no pressure – just the genuine enjoyment that comes from trying on beautiful watches.

Then there’s 53° North space itself. Inspired by CW showrooms in Maidenhead and Dallas, its aesthetic is described as ‘understated premium’ – with a non-formal, members-club feel.

And because history and place tell the story of who we are, you’ll also find artwork inspired by horology and Liverpool’s industrial and dock heritage.

We look forward to welcoming you.

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