At Christopher Ward’s atelier in Biel, Switzerland, Jörg Bader Snr and his son Jörg play a big role in the brand’s success. But how do they work together? And do they always get on? We went to find out…

Hi guys! What are your roles at Christopher Ward’s Swiss HQ?
Jörg: I’m the product manager here, and together with Adrian Buchmann I lead the product team. I manage the life cycle of watches: starting from idea creation and ending with the termination of the watch’s production.

Jörg Snr: I’m the CEO of Christopher Ward in Biel. Other than being responsible for the overall performance of the Swiss company I ‘own’ all troubles and difficulties! I also enjoy solving problems. I motivate people, regardless of whether they’re staff or suppliers and make sure that a no-nonsense, low-cost and high-efficiency approach prevails.

Is there a tradition of watchmaking in the Bader family?
Jörg Snr: Absolutely, both my parents were watchmakers. My mum got work delivered to our home, and three of us kids helped her. My dad was responsible for several watch ateliers, too, but I also remember him working from home on movements.

Jörg: I’ve been working in watchmaking for nearly 10 years. At first, I didn’t like it at all and couldn’t understand why people wore fancy watches. As time moved on, however, my understanding grew. A lot of the processes are still done by hand, and this craftsmanship fascinated me. If you ever witness the marriage of the hairspring with the regulator, you’ll get the bug, too!

Watchmaking at our atelier in Biel

“If a person does not enjoy detail and micro mechanics he can never be a good watchmaker”
–Jörg Snr

Generation game: the two Jörgs

“Arguments can be heated at times but with a great respect for each other. We’ve never fallen out”

Jörg, what do you admire about your dad's approach to watchmaking?
Jörg: It’s less about watchmaking and more admiration about his style of leadership. His calmness mixed with positivity and passion gives a good working vibe. Even in tense situations he keeps a clear head and leads us in the right direction.

Do you ever disagree on work things?
Jörg: We do but it’s rare. Arguments can be heated at times but with a great respect for each other. We’ve never fallen out. We share the same vision for Christopher Ward as a mature direct-to-consumer watch brand with a clear focus on its core DNA.

Jörg Snr: I’m thrilled to work with him! We complement each other as he has a bit of Austrian laissez-faire and wit from his mum’s side. Though sometimes I see a part of my character in him, too. But I’ve always treated him the same as any other member of staff.

Jörg Snr, did you want to pass your watchmaking skills down to your son?
Jörg Snr: No, I wanted both our children to have total freedom in their careers. Jörg’s personal situation evolved in a way that it was straightforward to offer him an entrance into our product development. We had an experienced product manager at the time, and I thought she’d be able to transfer her know-how to him and foster his interest in watchmaking. My assumption was right.

Glow pressure: the C1 Moonglow

Why are the Swiss such great watchmakers?
Jörg Snr: It’s probably the love for detail which I believe is part of our DNA. Car-dealers in the watchmaking regions say people complain about all the little noises and vibrations a car may have – and which are missed by most other people. Fundamentally, if a person does not enjoy detail and micro mechanics he can never be a good watchmaker.

Finally, what are our favourite Christopher Ward watches?
Jörg: I need to give you two answers because one of them is still to be released.
But for now, the C1 Moonglow is the one I’m most proud of – until late 2021.

Jörg Snr: I tend to forget what’s been done as I’m so focused on what lies ahead. Right now, we’re working on the crazy ‘Concept’ watch. A product like this is extremely difficult to make as it’s way outside our comfort zone.
If it turns out how we want it to be, then it’ll be the one I’m most proud of – and by a good margin, too.

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