Showroom

Bell Street, Maidenhead

The Yard, 14-18 Bell St, Maidenhead SL6 1BR

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Our Bell Street home brings everyone under one roof: watch designers, QC, customer care, after-sales and the executive team. A short hop from central London on the Elizabeth Line, and well-placed for Heathrow if you’re travelling from afar, Oliver Jones and the team are ready to welcome you.

Showroom Reviews

maidenhead showroom reviews

“An absolutely awesome experience from beginning to end. The atmosphere felt modern, relaxed and centred around true watch enthusiasts.”

“Incredible watches, even better staff! They consistently go above and beyond to make every interaction memorable.”

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Showroom Opening Times

Opening times

Monday

09:00–17:00

Tuesday

09:00–17:00

Wednesday

09:00–17:00

Thursday

09:00–17:00

Friday

09:00–17:00

Saturday

09:00–17:00

Sunday

Closed

Please note: during seasonal periods and public holidays, opening times may vary

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See and try them on in the metal

Latest releases. Showroom exclusives. Limited editions. Bestsellers. All available to try on in the metal in any of our showrooms.

C63 True GMT

Powered by Calibre CW-002, the C63 True GMT lets you set the hour hand to local time independently – a feature few GMT watches offer.

C1 bel canto

A showroom exclusive of our GPHG award winning Bel Canto in Dragonfly Blue. Not just a feast for the eyes, but the ears, too.

C1 Jump Hour Mk V

JJ01 achieves exceptional timekeeping by drawing a consistent amount of power to create a crisp, instantaneous jump.

C63 Sealander GMT

Looking back to the classic GMT-explorer’s watches of the 1970s: then updating it for today – at a price that’s almost too good to be true.

C12 Loco

Driven by the in-house CW-003 calibre, the C12 Loco turns mechanical mastery into modern art.

c60 trident pro 300

An ultra-wearable Trident – that’s slimmer and lighter on the wrist. Two-part unidirectional, ceramic bezel with a perfectly engineered ‘click’.

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Events

showroom events

A Christopher Ward showroom isn’t just a luxurious space to try on and buy watches. Each one also acts as a hub for the local watch community, and hosts events, interviews and exhibitions. Sign up for our newsletters, and we’ll let you know when something’s happening near you.

Location

How to get here

Address: The Yard, 14-18 Bell St, Maidenhead SL6 1BR

Located at CW HQ, enjoy a relaxed space, passionate team, and a chance to see the entire collection under one roof.

Via car
Free on site parking is available.

Via train
Less than a 5-minute walk from Maidenhead train station, with easy links between Reading & London via the Elizabeth line and Great Western Railway services.

Via cycle
Bike storage available for the duration of your appointment.

Questions?
We’ve got answers

Do I need to book an appointment?

    Walk-ins are always welcome, but to guarantee your time with us, booking an appointment is recommended. That way we can tailor your appointment if you've got your eye on something specific.

How long is an appointment?

    Each showroom appointment is 45 minutes.

Do you host any local events?

    Yes, we occasionally host events in our Showroom space or locally to the area. To keep up to date with our local events, sign up to our newsletter.

Can I buy during my appointment?

    We hold a small amount of stock at our showroom and, dependant on if your order is available, you may be able to take home your purchase on the day of your appointment. Alternatively, you can place your order and pay during your appointment and we’ll send your order from our HQ in Maidenhead direct to your address.

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Book an appointment at:

Maidenhead, UK

45 mins

The Yard, 14-18 Bell St,
Maidenhead SL6 1BR