Our opening hours
We’re open five days a week with appointments from 10am to 6pm, Monday to Friday.
How to find us
We are located within the Shops at Starwood in Frisco Texas.
We are on the second floor. To access the showroom, you can take the stairs or elevator that is in the building’s lobby.
There is ample free Parking at the front and back of the building.
Address details
The Shops at Starwood
5258 Dallas Parkway
Suite 510
Frisco, Texas
75034
Meet our expert team
Christopher Ward’s first showroom in the USA is in Frisco, north Dallas – near Dallas/Fort Worth airport. It’s staffed by CW’s North American brand director, Mike Pearson, and new showroom manager, Trey Foote, who’ll guide you through the CW collection – and help you make an informed choice you’re delighted with.
“We’re both excited about welcoming fans of Christopher Ward,” says Mike. “We have the complete Christopher Ward collection for you to explore, and you can try on as many watches as you wish. I’m looking to extend our famous Southern hospitality to visitors from all over the US.”
Why you’ll love the showroom
The Dallas showroom is the only place in the USA where you can see and feel the entire Christopher Ward collection in the metal. Even better, you’ll make a serious saving on the regular online price. Because we’ll pay all postage costs and duties.
- During your hour-long appointment, you can try on as many watches as you like: there’s no rush and no hard sell. Mike or Trey will guide you every step of the way.
- Once you’ve made your choice, your watch will be sent to your home by priority mail from our HQ in Maidenhead, England. By making the transaction in the showroom, we will pay all shipping and import duties – giving you a substantial saving on the regular price.
- We’ll ship from our UK base, so your watch undergoes our rigorous in-house testing, regulation procedures and final checks.
- Don’t forget, we’ll have showroom-only exclusives for you to discover, plus you’ll also get the first in-the-metal look at our newest models.
