The Twelve Snake

40mm Venom Green Automatic Steel Bracelet

It’s 1999. You’re waiting for the bus – and it’s not coming anytime soon. You take out your new mobile phone, and open Snake. Suddenly waiting for the No. 93 isn’t so bad. You text your best friend: “Snake is GR8, m8!”. Now, 20-odd years on we pay tribute to the greatest mobile game with the new Twelve Snake. Designed with Romaric from watch remixers seconde/seconde, and released to mark the Year of the Snake in the Chinese zodiac, The Twelve Snake boasts a bright green pixelated dial complete with the most iconic serpent in mobile gaming. Someone once said the future was orange. We disagree. The future’s green. With a limited purchase window through the Lunar New Year festival (29.01.25 to 12.02.25).

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Fancy a game of Snake, m8?

Would you like a ‘one 2 one’ with the most iconic serpent in mobile gaming? Welcome to the new Twelve Snake – a watch that loves ‘connecting people’. And which marks the Year of the Snake in the Chinese zodiac.

Remember, the watch has a limited purchase window through the Lunar New Year festival: from 29.01.25 to 12.02.25. Soz, m8!

Designed with genius watch-tinkerer Romaric from seconde/seconde/ (the man behind the C65 Desk Diver) the 40mm Twelve Snake brings our integrated watch together with a dose of digital nostalgia from when the only game on your phone was Snake.

So rewind to the late-’90s with a bright green, 3D dial that plays host to a textured representation of the snake that gave us so much pleasure back in the day. Watch the Snake take a bite out of our logo, and look out for the six insect ‘treats’ which will appear in the window at the 7:30 position.

Flip the watch over to find a green sovereign over the clear case back printed with the words ‘CHEERS TO THE SNAKE YEAR(S)’. Inside the case, is the Sellita SW200-1 automatic movement, which has a power reserve of 38 hours – longer even than the battery on your Nokia 3310. LOL!

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Sellita SW200-1 Automatic

An update on the classic Sellita SW200, this Swiss-made self-winding movement is known for its accuracy and reliability.

The 26-jewel movement boasts a date wheel, a 4Hz frequency (equating to a smooth eight ticks per second) and a 38-hour power reserve. It also has an in-built anti-shock system to maintain accuracy when faced with any sudden jolts.

Mark the Year of the Snake in the Chinese zodiac in the most stylish way possible with The Twelve Snake. Boasting a 3D dial that matches the colour of your old mobile’s screen, it plays host to a snake that’s taking a bite out of our twin-flags logo (designed to look like the basic ‘food’ from the Snake game).

As with the original Twelve, The Twelve Snake is manufactured at our atelier in Switzerland, and has a 12-sided bezel finished three ways. You’ll also find two red bite marks at 6 o’clock to show this snake has fangs. Don’t Nok’ it!

To mark 2025, the Year of the Snake, the dial plays host to a false date window at 7:30 which displays six ‘insect treats’ from Snake. Placed on a ‘Wheel of Good Fortune’, these treats will appear at varying times throughout the month. Like, WTF!