Christopher Ward x Everton FC: the perfect partnership

Everton are one of the most respected names in English football – known as the ‘people’s club’ in their home city of Liverpool.

Since their inception in 1878 as ‘St Domingo’s FC’ – they were initially a Sunday school team based in the Everton district of the city – the club have won nine league championships, five FA Cups and the UEFA Cup Winners’ Cup. No team has played more seasons in the English top flight.

So when Christopher Ward was looking to partner with a global sporting brand, Everton were the perfect candidates. The Blues are known and respected worldwide, and their method of doing things, the ‘Everton way’, chimes with Christopher Ward’s ethos of bringing together tradition and modernity.

That’s why Christopher Ward is proud about signing a five-year deal from this season to be Everton F.C’s official global timekeeping partner. Through the partnership, Christopher Ward branding appears on official Everton channels and assets, including backdrops and LED screens at Goodison Park on match days.

The first fruits of the deal took place in July when CW gave four Evertonians the chance to watch the squad train in Washington DC as part of the Blues’ US tour, before taking up their VIP seats for Everton’s match against Arsenal in Baltimore. CW has also given away signed Everton shirts, match tickets and, best of all, a C60 Trident Pro 300.

More money-can’t-buy experiences for Evertonians and Christopher Ward fans will take place over the course of the partnership, while CW will also work with the club’s award-winning charity, Everton In The Community.

The ‘Everton way’, chimes with CW’s ethos of bringing together tradition and modernity.

Christopher Ward has strong links to Liverpool, and the company has often talked about the city’s watchmaking heritage in its communications. Mike France, CEO and co-founder of Christopher Ward, is from Formby, just north of the city, and is also a long-time Everton fan.

He said: “Becoming Everton’s first global timekeeping partner, apart from being a great honour, is a milestone for Christopher Ward in our mission to make the pleasure of owning a premium mechanical watch accessible to the many – not just the few.

“And while, as a lifelong Evertonian, I’m acutely aware of the club’s history, loyal worldwide fanbase and bright future – as evidenced by the new stadium at Bramley-Moore Dock – it’s the deep-rooted commitment to their local community that convinced us this could be a partnership with a purpose beyond purely commercial benefits.”

Everton, for their part, believe the deal works for both parties. Richard Kenyon, the club;s director of communications, said: “It’s our great pleasure to bring on board Christopher Ward as our global timing partner and to link up with a company that not only has shared values in terms of ambition, innovation and community but whose founders have a deep understanding, respect and passion for Everton Football Club and what we stand for.

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