Why visiting the Christopher Ward showroom in Maidenhead is like going to your tailor

The Christopher Ward showroom in Maidenhead has been called the ‘Savile Row of watches’.
You can try on as many watches as you’d like, get a (very) honest opinion on what suits you best, and even say hello to one of the co-founders if they’re about.
Showroom manager Declan Strange, or one of his equally knowledgeable colleagues, will guide you through the process. Once you’ve booked your appointment, he’ll send you links to timepieces you might like and answer any questions you may have in advance.
On the day itself, you’ll be presented with a selection of watches until you find one you’re happy with. We can also make bespoke adjustments, such as bracelet resizing while you’re still in the building. That way, you’ll know your watch is perfect.
There’s no pressure or hard sell – just a level of service that comes from Declan and his colleagues’ years of experience in watch-fitting. And if you decide not to buy anything, that’s fine, too. It’s always good to meet fellow watch-lovers.
The showroom is fitted out like a London members’ club. There are comfortable seats and sofas, and you’ll be brought coffee and refreshments. You just relax, and we’ll take care of everything.
Should you be driving to visit us at No. 1 Park Street, please feel free to utilise our onsite customer parking located to the right of the building.
Virtual showroom
If you can’t get to Maidenhead, the virtual showroom remains open and ready to accept appointments via the same booking system as the Park Street showroom (below).
Please include in your booking that you'd like a virtual appointment and Declan will provide a Zoom link for your session.
As in the physical showroom, he’ll take you through a selection of watches, and give you honest advice on which model is right for you.
