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Customer support
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+1 (877) 380 2288
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Shop all
  • Dive
  • Retro Dive
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  • Military
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  • Trident
  • Specialities
  • Morgan Specials
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Find out about...

  • Christopher Ward & Everton F.C.
  • Bespoke watches
  • Showroom
  • Challenger programme
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The CW showroom: bringing bespoke to watch-buying

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https://www.christopherward.com/int/loupe-magazine/article?cid=showroom
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Why visiting the Christopher Ward showroom in Maidenhead is like going to your tailor

Concept article
No.1 Park Street

The Christopher Ward showroom in Maidenhead has been called the ‘Savile Row of watches’.

You can try on as many watches as you’d like, get a (very) honest opinion on what suits you best, and even say hello to one of the co-founders if they’re about.

Showroom manager Declan Strange, or one of his equally knowledgeable colleagues, will guide you through the process. Once you’ve booked your appointment, he’ll send you links to timepieces you might like and answer any questions you may have in advance.

On the day itself, you’ll be presented with a selection of watches until you find one you’re happy with. We can also make bespoke adjustments, such as bracelet resizing while you’re still in the building. That way, you’ll know your watch is perfect.

There’s no pressure or hard sell – just a level of service that comes from Declan and his colleagues’ years of experience in watch-fitting. And if you decide not to buy anything, that’s fine, too. It’s always good to meet fellow watch-lovers.

The showroom is fitted out like a London members’ club. There are comfortable seats and sofas, and you’ll be brought coffee and refreshments. You just relax, and we’ll take care of everything.

Should you be driving to visit us at No. 1 Park Street, please feel free to utilise our onsite customer parking located to the right of the building.


Virtual showroom
If you can’t get to Maidenhead, the virtual showroom remains open and ready to accept appointments via the same booking system as the Park Street showroom (below).

Please include in your booking that you'd like a virtual appointment and Declan will provide a Zoom link for your session.

As in the physical showroom, he’ll take you through a selection of watches, and give you honest advice on which model is right for you.



Concept article
No.1 Park Street

Book your appointment here

    If you have any questions about the virtual showroom or booking process, please email showroom@christopherward.co.uk
    Trouble with the booking system? Call us on +44 (0)1628 763040/ +1 (877) 380 2288.


    Here's how the virtual showroom process works:

  • You can book your appointment through the regular booking system (above). You’ll need to add your email address so Declan can get into touch with a link to the Zoom session.
  • All conversations will be in English. And will only take place during UK daytime working hours.
  • In the booking process, we’ll ask you to tell us what watches you’re interested in. As the slot will be 30-40-minutes long, this saves time.
  • During the session, we’ll use two cameras. The first is for Declan to talk to you directly, while the second is on a stand above Declan’s hand. This one will be used for close-up shots of the watches.
  • Throughout the session, you can talk about the specs of each watch and see how they look on his wrist. Don’t be afraid to ask anything – weight, size, functionality. Whatever you need to know, we’ll have the answer.
  • When you’ve decided which watch you want to buy, we’ll move on to payment. Unfortunately, we can’t take credit/debit card payments over Zoom. However, you’ll be able to pay via a link to the product or with PayPal.
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