Premium doesn't have to mean overpriced. We've spent over two decades proving it.
Three friends. A shared love of watches. And a belief that extraordinary watchmaking shouldn't require an extraordinary bank balance. That's still what drives us.
Swiss made
Handbuilt in Switzerland. Every one. It's where the world's finest watchmaking talent is, and where our own movements – including Calibre CW001, the first commercially viable mechanical movement from a British brand in over 50 years – were brought to life.
“Every watch is built by hand in Switzerland.”
English design
Good design doesn't shout. It earns attention. From the Light-catcher™ case to the twin flags engraved on every rotor, every detail is considered, crafted and – occasionally – quietly rebellious. England gave the world the Aston Martin and the Sex Pistols. Our watches reflect both sides of that energy (often at the same time).
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“England is the nation that gave the world the Aston Martin and the Sex Pistols.”
3x pricing
Our pricing is simple. Whatever a watch costs us to make, we multiply by three. That's it. No inflated margins, no middlemen, no celebrity endorsements built into the price. Just exceptional watchmaking at a price that's honest.
Our record
Twenty-two years in. Over 100 countries. In 2023, the Bel Canto made Christopher Ward the first British watch brand to win a Petite Aiguille at the Grand Prix d'Horlogerie de Genève (GPHG) – the highest honour in watchmaking. T3 Brand of the Year 2024. WatchPro British Watch Brand of the Year for the third consecutive time in 2025. The kind of recognition that only comes from getting the watches right.
60:60 guarantee
Every Christopher Ward comes with our 60:60 Guarantee – 60 days free returns and 60 months movement warranty. Because a watch this good should come with a guarantee to match.
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2% for good
We've always felt that a business of our size has a responsibility to do more than make great watches. That's why we've made a binding commitment to give 2% of total sales to causes we care about – particularly those that don't always get the attention they deserve. Over the past five years that's amounted to almost £2 million donated to organisations including the Blue Marine Foundation and Alexander Devine Children's Hospice Service. We call it 2% for Good. We think of it as just doing the right thing.
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Our Story
Christopher Ward is a business built on friendship, curiosity and the underdog spirit. With successful careers in retail behind them, our founders shared a love of watches, and a belief the industry needed a shake-up. If you’d like to learn how they did it – and where Christopher Ward is going next – read the ‘Our Story’ article…
Read the ‘Our Story’ articleHonest pricing
Whatever the watch costs us to make we simply multiply by three rather than the much higher multiples of our competitors.
The best guarantee.
Guaranteed.
Our industry-leading 60:60 Guarantee is all about your peace of mind. Every Christopher Ward watch comes with 60 Day free returns and a movement warranty of 60 months.
Swiss made.
Switzerland is the home of premium quality watchmaking. We will never compromise our quality which is why all our watches are made there.
English
Swissness
The advantageous combination of an English determined desire to make even better Swiss watches, with the Swiss ability to engineer and deliver them.
Ingeniously English. Unsurprisingly Swiss.
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Loupe is Christopher Ward’s quarterly in-house magazine. If you want to know what’s happening at CW (and you love great journalism), this is where to start. Alternatively, you can read all our back issues on your computer, tablet or phone.
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