See the accuracy

The TV advert that’s made the UK sit up and take notice. On a watch the world loves. Watch the commercial for the C60 Sapphire, voiced by Royce Pierreson

Precision at its best?

How did we create a pure sapphire crystal dial that’s just 0.6mm? And what does this say about Christopher Ward? Here’s what you need to know
Read the story of the C60 Sapphire

Meet the new breed

Our most exciting line-up yet: from the new Royal Marines-inspired C60 Lympstone to the C60 Chronograph and the ultra-bright white C60 Trident Pro 600

Shop new releases

A simple aim...

To put premium watches within the reach of everyone

Designed in England.
Made in Switzerland.

Honest pricing,
fair margins.

60 day free returns
60 month movement guarantee

How we do this
40.5mm   Black   Automatic   Black cordovan leather  
$1,995.00
40mm   White/Black   Automatic   Brushed steel  
$965.00
42mm   Black/Yellow   Automatic   Black hybrid  
$1,935.00
40mm   Black   Automatic   Brushed steel  
$965.00

Dive into Trident

Our bestselling Trident collection. Professional dive watches: from deep-sea timing instruments to ultra-precise ocean chronographs

Shop Trident collection

Super impressed?

The new C65 Super Compressor carries the first ‘super compressor’ mechanism in 50 years. And looks as good ‘in the metal’ as it does on our TV commercial.

Learn more

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What the press say about us

“In the world of haute horology, a handful of watchmakers have done some intriguing things, but in the realm of affordable watches only Christopher Ward has tackled this challenge.”

“It’s quite a triumph for the brand to produce a sapphire-dialled watch for less than £900…The star of Christopher Ward’s recent TV advertising campaign sold out of its first run in days despite a global pandemic and lockdown.”

“The Granddaddy of affordable British Watches Christopher Ward is at it again, continuing its ever-popular Trident collection with a new GMT – and it’s about damn time, too.”