The story of The Twelve
Six years in the making. Endless experimentation. A pause until our team knew they could achieve their ambitions. Enjoy the story of our first integrated watch in 16 years.
The ‘Picasso’ of watchmaking
Why the man behind Patek Philippe’s Nautilus and the Audemars Piguet Royal Oak is horology’s greatest designer.
‘We thought differently’
Where did the idea for The Twelve come from? What difficulties did CW’s team face? And when did they realise they’d made something extraordinary?
Twelve-sided, marine-grade steel case.
Elegant integrated bracelet – with butterfly clasp.
Multi-faceted dial with applied logo.
Available in four colours.
What the press say about
“Christopher Ward has answered the prayers of watch fans the world over in creating something that ticks virtually every box in a fat, black marker pen. The Twelve benefits from a remarkable attention to detail and quality that makes you question the entire industry.”
– Andrew Morgan, Watchfinder & Co
“With The Twelve collection of watches, Christopher Ward cleverly demonstrates what the company does best. They begin with a popular theme among enthusiasts who have a highly elevated set of consumer expectations. Christopher Ward then impresses everyone with not only a novel (yet familiar design), but also an incredible value proposition designed to make the competition feel uncomfortable. The product not only puts a smile on the face of wearers but also makes them feel immediately comfortable with what they paid for it.”
- Ariel Adams, aBlogtoWatch
“Christopher Ward's The Twelve is a significant step in an exciting direction for the brand. The watch offers design and high-end features you'd expect from significantly pricier pieces from some big names in the industry at an unmatched price.”
– Ignacio Conde Garzon, Fratello
Frequently asked questions
on The Twelve
Can I remove the bracelet links myself?
Yes. The bracelet is made up of 12 single-screw links that can easily be removed with a 1.4mm screwdriver. Or, if you choose the resize option when purchasing your watch, we can adjust the bracelet for you.
Does the integrated bracelet feature quick-release?
Yes, both The Twelve’s bracelet and rubber strap have the quick-release system.
Can The Twelve be engraved?
Yes, you can add this at checkout. The engraving will be on the outer part of the case back – to the side of the serial number.
What type of clasp/buckle is featured on the rubber strap?
The rubber strap features a standard buckle and tang.
When will The Twelve next be available to purchase?
Due to the extraordinary demand for The Twelve, some versions may not be available immediately, but you’ll always be able to pre-order your watch. The availability dates for all models are on the product page and are regularly updated.
Can I view The Twelve range in-store?
Yes! But only at our showroom in Maidenhead, Berkshire (west of London). Click here to book your appointment.
Want to know more about Christopher Ward?
Christopher Ward is a premium watch brand. But we’re not interested in expensive middlemen or meaningless celebrities: for us, watchmaking is the ultimate expression of art, science and engineering.
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