The tide is turning
The tide is turning
The oceans are the lifeblood of our planet. And with over-fishing and pollution a huge problem the world over, anything that helps in the battle to preserve our oceans is something to get behind. Step forward the ultra-stylish #tide ocean material® strap, created by Swiss company #tide – and made entirely from recycled ocean plastic. And if you like swapping straps and bracelet as much as we do, its quick-release mechanism will make doing so a dream.
The ocean’s plastic problem
Only seven percent of the world’s plastic is recycled. Currently, there are 5.25 trillion pieces of plastic floating in our seas. Globally, 100,000 marine mammals die every year because of plastic pollution. This is unsustainable.
Addressing the
issue
If plastic is the problem, #tide is the solution. #tide is a social business with one simple goal: to create useful products from ocean-bound plastic. #tide gives plastic waste a value.
Fishing for plastic
#tide pays the semi-nomadic Moken people in the Andaman Sea to gather plastic from the ocean, while also organising beach clean-ups and collaborations with social enterprises.
Revolutionary
w(e)ave
The recovered plastic is sorted, washed, shredded and shipped – in a carbon-neutral way – to the Swiss University of Applied Sciences where it’s turned into #tide yarn – a high-quality polyester textile.
Sustainable and stylish
The #tide strap is made entirely from #tide yarn. And while its eco credentials are second to none, the strap’s flexibility, strength and good looks make it the perfect partner for your watch.
Weaving magic
from waste
Step forward the ultra-stylish #tide ocean material® strap, created in partnership with the Swiss company #tide – and made entirely from recycled ocean plastic. If you like swapping straps and bracelets as much as we do, its quick-release mechanism will make doing so a dream.
