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*includes whole watch

Inspired by passion, engineered by experts, Calibre SH21 is the power behind some of our most prestigious watches.

Our own movement

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The dark side of the moon

Moonphase watches have long been a symbol of high-level horology. Read about some of the most advanced watches we’ve ever made.

Featured watches

41mm   Black/Yellow   Automatic   Brushed steel  
40mm   Black   Automatic   Black hybrid  
40.5mm   Black   Automatic   Black cordovan leather  
40mm   Blue   Automatic   Brushed steel  

A simple aim...

Put premium watches within the reach of everyone.

Honest pricing, fair margins

60 days free return.
60 months movement guarantee

Made in Switzerland

How we do this


Many watches are handsome, but some are beautiful. And then you get one – like the C60 Sapphire – that’s a total knockout.

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Loupe magazine

Poster Boys

Film poster gurus Feref are an entertainment powerhouse like no other. They recently exhibited their unearthed archive, Feref Unseen...

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What the press say about us

“In the world of haute horology, a handful of watchmakers have done some intriguing things, but in the realm of affordable watches only Christopher Ward has tackled this challenge.”

“A whole lot of watch for your money, Christopher Ward is a pioneering horological e-tailer.”

“The Granddaddy of affordable British Watches Christopher Ward is at it again, continuing its ever-popular Trident collection with a new GMT – and it’s about damn time, too.”