The Twelve Light Light

The Twelve Light Light Adventure

The new C65 Dune GMT: our perfect field watch just got better.

The Twelve Crab

Sands of time

The C65 Dune Collection. A tough-yet-elegant fusion between field watch and dress watch. And one of our most versatile daily-wearers to date.

The Twelve Crab

The Dune Collection

Explore the full C65 collection. Inspired by the watches of the past but engineered for the needs of today.

Sealander GMT 36 front and back
The Twelve

Sculpted to

The Twelve. Marine-grade steel case. Ultra-wearable integrated bracelet. Three-dimensional dial - with applied logo.

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Sealander GMT 36 front and back

A very British
Bel Canto

Christopher Ward will be appearing at the first British Watchmakers’ Day at Lindley Hall, London, on March 9th – organised by the Alliance of British Watch and Clock Makers.

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Bel Canto macro shot

Bel Canto

Discover  Bel Canto
The Twelve 36 (Ti) on wrist


Discover  Aquitaine
Moonphase in rotated photo


Discover  Moonphase
Trident wrist shot


Discover  Trident
Multiple examples of previous Loupe magazines

Meet the bestsellers

42mm   Brown Ombré/Black   Automatic   Distressed Brown Vintage Oak Leather  
40.5mm   Black   Automatic   Black Cordovan Leather  
38mm   White Sand   Automatic   Camel Canvas Webbing  
40mm   Black   Automatic   Bader Bracelet  

A simple aim...

To put premium watches within the reach of everyone

Designed in England
Made in Switzerland

Honest pricing,
fair margins

60 day free returns
60 month movement guarantee